Emotarina is Ivalo´s own agile method for building brands and growth with a client-focused end result. Brands exist to charm clients and create commitment – that is why it is essential to listen to brand´s clients as much as possible when building a brand story. For Emotarina projects we start by creating a group of potential clients to gather unique data from. This forms the base for strategy work. The group is also used for testing and developing brand stories and marketing communication. This data-based work method also helps to find new target audiences.
Brand strategies are aimed to enhance growth. Our strategy team always includes a data analyst and a digital strategist to ensure that the growth potentials found in the strategy-phase are utilised, especially in digital marketing. Ultimately the potentials should turn into concrete sales figures.
With the Emotarina-method we have created successful brand strategies for Metsä Forest, Helen, Sanoma Lifestyle Magazines, Talenom and Silmäasema. just to name a few.