STRATEGY/
CORE STORY

A strategy creates insightful business momentum that drives growth. Our stories as a core story for your strategy. The core story of your company works its strategy into the bones and marrow and makes it unique. The core story acts as a base for all other actions: it becomes a leadership tool for all the company’s interactive encounters. It also paves way for your marketing communications concept and your staff experience.

CORE STORY | INSIGHTS | TRENDS | POSITIONING | BRAND STRATEGY

Design

LASOL: The peeing boy of Naruska

Lasol is the superior windshield washer fluid designed for Finnish conditions, as it doesn’t freeze in winter temperatures. This is a well known fact by older motorists, but not by motorists who don’t have a relationship with the Lasol story; the 25-44 year old demographic.
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