HOK-Elanto Helsinki Area, Elanto Cooperative Society turns 110 years old this year. Since HOK-Elanto is customer owned, an essential part of its culture is corporate responsibility, being active at a local level and acting on behalf of its owners. HOK-Elanto wanted a narrative created in order to increase their public profile during this celebratory year. Instead of traditional advertising, HOK-Elanto wanted to focus on a concrete undertaking.
S-market wanted to polish their marketing communications concept, and convey the fact that they are customer owned. We wanted to win the hearts of the S-market customers by establishing a strong emotional bond with the supermarket. The concept of “S-market is Yours” was created, and it began with a narrative campaign, “Paul’s Story”.
Lasol is the superior windshield washer fluid designed for Finnish conditions, as it doesn’t freeze in winter temperatures. This is a well known fact by older motorists, but not by motorists who don’t have a relationship with the Lasol story; the 25-44 year old demographic.
Finnish design is one of national pride, and not without reason. The Design from Finland brand was launched in 2011 out of need to make design the primary basis for success of Finnish design companies. The brand communicates and raises awareness of high-quality Finnish products and Finnish know-how, to both domestic customers and those abroad.