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Background and a creative solution

Beely is a new kind of private leasing service designed to save all Finns from the troubles of car ownership.

The company wanted to make a statement with bold marketing that stands out. However, they only had limited data on their customers and customer behaviour. We identified two distinct target groups with potential: women who can’t get the service they want at dealerships, and men who spend a lot of time behind the wheel and tend to lean towards the traditional. We were tasked to increase sales in these target groups and collect as much data as possible on the behaviour of these groups for future actions.

We created two parallel concepts that were tested in practice in these target groups, both online and offline.

Results

+700 %

Website traffic

+150 %

Sales

10 x

Revenue

+375 %

Customers

Beely-2-konseptia-printti
Beely-2-konsepti-digi

A new look and building a growth path

Next, we refined Beely’s look to adapt it more towards the international market. The goal was to create a distinctly ‘Beely’ look that stands out from the competition and communicates Beely’s brand attributes: bold, approachable, distinct.

The look was kept simple and fresh to make sure it stands out and is easy to implement. When the look is stripped down to a few core elements, it makes for an easy foundation for building any type of communications.

In conjunction with the look, we built Beely’s Growth Path: a goal-oriented, constantly optimized digital concept and way of working.

Beely-Ilmeuudistus

What and how

We started the Growth Path project with an analysis of the current state, including refining the goals and creating an annual clock for both brand campaigns and continuous visibility. Furthermore, we built a channel-independent ‘always on’ concept for both hyper-strategic and preference-increasing activities.

We handle the buying and reporting of Beely’s continuous SEM, social media and programmatic display advertising to track and optimize campaigns from creative work to media solutions.

So far, we have increased site traffic over 200% from a year ago and driven a 147% lift in conversions.

Continuation of the comics theme

The comics-based concept selected for Beely’s marketing communications continued in January 2021. The client wanted a more audacious and attention-grabbing approach to their advertising.

Results:

+92% sales increase in a typically quiet period for automotive industry, one in five Beely customers a brand new car owner, and +700% increase in site traffic.

More work

SILMÄASEMA

Become the market
leader with a third
of a budget

KIILTO

Embrace
your inner
cleaner

HOK-ELANTO

#christmas
peace