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Devisol vitamin D preparation, marketed by Orion Pharma, is the most sold product of its kind in Finland. As more and more companies realise, this doesn’t mean it’s time to stop advertising. On the contrary, advertising strengthens the top-of-mind position of the brand.​

When examining the vitamin D market, we found that Devisol is the only vitamin D product that starts with the letter D. The rest was pure mathematics. In all its simplicity, this insight was crystallised into less than four words: ​“D as in Devisol”

Our collaboration covers both conceptual and tactical work from individual POS materials to audio and programme identifiers.