Ivalo had the honour of being involved in creating a brand story and marketing communication for the ISOVER insulation brand. The project began with laying a proper foundation for all communication. What we created was the core promise of finding warmth underneath the surface. In the end, that is all that matters: what lies beneath the surface. This idea was worked into a brand video – that simultaneously functioned as a tribute to all construction professionals. They also have to face superficial criticism. Most cannot see what is underneath the toughened surface – what truly matters.