There’s nothing odd about loving a clean home. However, consider the fact that 19% of Finns love the act of cleaning as well. This means well over a million people. The story of Kiilto is not in their cleaning products. It is in these people. It’s a heartwarming, somewhat amusing tale of how passion for cleaning can sometimes drive people to behave as if they’ve lost their minds.
The story of Kiilto has enabled it to build an active and passionate social media community that participates in marketing with its fun input.