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There’s nothing odd about loving a clean home. However, consider the fact that 19% of Finns love the act of cleaning as well. This means well over a million people. The story of Kiilto is not in their cleaning products. It is in these people. It’s a heartwarming, somewhat amusing tale of how passion for cleaning can sometimes drive people to behave as if they’ve lost their minds.

The story of Kiilto has enabled it to build an active and passionate social media community that participates in marketing with its fun input.

The same warm sense of humour pours from the confines of social media onto mass media. And of course onto Kiilto’s product launches in stores.

Kiilto continues to polish its way to the hearts of Finnish people enthusiastic about cleaning. In this equation, detergents are an important medium that helps people do what they want to and makes their life a pleasure.


Take peek at the tribe of cleaners »

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