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Strategic partnership

Since 2014, Ivalo Creative Agency has been a strategic partner of Metsä Forest, a Metsä Group company. Metsä Forest procures wood from the Group’s owner-members. The partnership aims to improve the entire customer experience. Metsä wants to become a closer and more relevant partner to Finnish forest owners. Thus, Metsä owner-members, i.e. ordinary Finnish forest owners, were engaged to participate in building the brand strategy.

In our marketing communications to more than 100,000 Finnish forest owners, our primary tools include Metsä’s proprietary digital channels, Metsä’s digital member services, and customer medias. Other means include PR stunts, advertising, service design, and communication. With massive investments in Finland, Metsä will require more timber in the future to satisfy demand. This in turn makes our partnership stronger each year.