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SILMÄASEMA - FROM CHALLENGER TO LEADING THE MARKETS IN FOUR YEARS

Here’s something you won’t hear every day:

Silmäasema has worked its way up from number three in the optical field to market leader with a marketing budget that’s only a third of what the competitors spend.

With competitors seeking the right angles and concepts for their advertising, Silmäasema has for the past five years relied in their marketing on a story that’s not about Silmäasema but about you and me. It is a story of our lives and of all those things that make life worth living – and seeing it through.

Silmäasema cares. Their expertise helps you see what life has to offer.

From the first moment light hits the retina through the pupils in your eyes until you close them for the last time.

It’s a story creating a continuous flow from individual social media postings to brand-level mass market campaigns. Shrewd strategic moves, purposeful and patient brand-building and well-thought-out campaigns have helped Silmäasema reach the number one spot.

To help society: Free glasses for first graders

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