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TALENOM - AN ACCOUNTING COMPANY WITH MARKET APPEAL GETS UP CLOSE AND PERSONAL

Market cap up nearly nine-fold

17% average annual growth in customer volume

Revenue up by 18% (2019)

Increasingly international

Talenom is a stock exchange listed accounting giant that has increased its market cap 9-fold in the past three years. Central to Talenom’s growth strategy are small and medium-sized businesses that have been essential in securing market leadership. Talenom’s story can be summed up with a promise: Bringing joy to entrepreneurs.

Ivalo has helped Talenom gain an edge on their competitors. Its marketing is focused on customer stories, not the company itself.

Stories about the ups and downs of entrepreneurship. Talenom dares to get up close and personal and become an entrepreneur’s dearest friend.

This brand reform has given a dull accounting agency an approachable, inspiring and joyful look and feel, making it almost B2C-like. Award-winning brand building campaigns focus on the everyday life of the entrepreneur and their stories.

#Ylpeäyrittäjänlapsi case

Results in a nutshell

approx.  +100%

Growth in sales during
Entrepreneur Day campaign

482K €

Earned media
value

approx. +800%

Growth in market cap
during cooperation

approx. 14 950h

Time spent with brand
on social media during campaign

approx. 450 000

Views in
Facebook alone

11,3

Campaign
ROI

PR act: How does my child grow up to be a happy entrepreneur?

Talenom has published a guide for raising children that instructs parents on how to help their children grow up to be successful entrepreneurs.

Talenom's new look

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