Oomi Brand as a driving force of the business
At Oomi, the brand has been a central part of differentiation from the very beginning. As the company grew, a key question emerged: how to turn it into a consistenty guiding and scalable force for the entire business.
Our partnership began with building a shared understanding. The energy and mobile markets are characterized by complexity and a distance from customers’ everyday lives. In practice, customers don’t need to understand the service — they simply want it to work effortlessly. Oomi already had a strong foundation for this: a human and approachable way of operating. However, this was not yet being leveraged systematically across everything they did.
Based on this,
we clarified the direction:
Oomi’s role is to make everyday life smoother with simple services
— so effortless that they don’t need to be thought about at all.
This idea was translated into
a brand strategy that serves as:
- a framework for leadership decision-making, with management actively involved in developing the brand
- a clear foundation for marketing and communications, campaign by campaign
- a unified starting point for product and service development, where the brand is reflected in the
customer experience and a guiding principle for growth, mergers, and new initiatives, where consistency is key
The strategy was applied
concretely, for example:
- in the unification of the brand in connection
with the Lumme Energia merger - in bringing the Oomi Jousto and Oomi Mobiili
solutions to the market through marketing communications
In these situations, the brand was not just
a communications tool, but a way of making
choices and keeping the overall experience
clear for the customer.
As a result, Oomi’s brand today functions primarily as a tool: it guides decision-making, supports growth, and enables expansion into new business areas — consistently and recognizably.
”As a partner,
IVALO dares to challenge us.
It helps us grow as individuals
and move Oomi forward
as a company.”Isko Lappalainen
Head Of Brand and Marketing
