Finnair Finnishness in the customer experience: Launching the new Finnair music
As part of Finnair’s renewed brand strategy bringing Finnishness to the centre of the customer experience, we designed a new Finnair soundscape from audio strategy to execution and launch.
The new Finnair music, Matkantekijä: Music for Travellers, composed by Lauri Porra, brings the Finnish mindscape and atmosphere of travel onboard every Finnair flight. From lounges to boarding and landing, and across marketing and customer service touchpoints, the soundscape accompanies the entire customer journey.
B2B / Industrial
