Energy Transforming a Nordic energy brand

Starting point

A major Nordic energy company set out to transform its identity: moving away from traditional energy retail and repositioning as a serious clean energy player. The ambition was significant, and so was the scale of change required.

The challenge

Transforming a brand in a category as established as energy doesn’t happen overnight. The company needed to shift deeply rooted perceptions, both among consumers and business customers, while keeping everyday commercial activity running at full speed.

Our approach

We became the company’s long-term creative partner across all brand and marketing activity, rooted in the same brand purpose and directed at the same business and brand goals. Our remit spans strategic brand work and tactical campaigns, B2C and B2B, and full media strategy and planning.

Execution & impact

Over six years, we have built and maintained a unified brand across Nordic markets: consumer and business audiences, recruitment marketing, social media, content production, and partner marketing. The transformation from traditional energy retailer to clean energy company is visible not just in the brand, but in how the business is perceived across the region.

Six years of consistent change