Therefore, ordinary Forest owners and local entrepreneurs have been involved in building the brand strategy from the beginning. We have executed a wide range of projects: brand building, cooperative elections, customer communications for entrepreneurs and forest owners, wider brand marketing in connection with wood procurement campaigns, and various corporate and social media videos as a continuous entity.
In our marketing communications efforts to more than 100,000 Finnish forest owners, we mainly utilize Metsä’s own digital communication channels, Metsä’s digital membership services and customer media. The need for wood procurement has increased heavily in Finland, hand in hand with the need to taking care of our forests. That is why our cooperation is also deepening year by year.