Beely Beely it, Beely it, Beely it
IVALO has served as Beely’s strategic partner since the company’s early stages. At the heart of the collaboration has been not only growing brand awareness to become the number one in the country, but building an entirely new category in Finland and changing consumer behavior.
The driver of growth was strong commercial thinking: we combined brand bulding and sales into a seamless whole. We built communication that did not merely tell people about Beely – but taught Finns to think about car ownership in a new way.
The results are visible in both the business and the market
- Beely has played a key role in the growth of private leasing in Finland
- A significant share of customers are entirely new car users
- As many as 1 in 5 Beely customers would not have acquired a car at all without the service
- Beely has grown at a double-digit annual rate throughout the collaboration. The most recent milestone: Q1 growth of 28% in the current year (compared to the previous year)
“IVALO didn’t just build a brand for us. They built a market. Their commercial understanding translated directly into growth.”
Jonna Hiltunen
Head of Marketing and Communication
Oomi
