Loihde Works Like Magic

Viria Group (now Loihde), a technology, data and security specialist, was making plans for internationalisation and stock market listing. As part of this process, the group wanted to look at its brand hierarchy.

IVALO was invited to help in this strategically critical process. Following the brand hierarchy recommendations, Ivalo started building a monolithic brand with Loihde, from name and story to visual identity. Loihde was born, and got a new origin story.

This was the starting point of a process in which, under Ivalo’s leadership, a monolithic brand was created for Loihde, from name and story to visual appearance. Loihde was born, and sowas a new Emotarina for Loihde.