Loihde Works Like Magic
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Viria Group (now Loihde), a technology, data and security specialist, was making plans for internationalisation and stock market listing. As part of this process, the group wanted to look at its brand hierarchy.
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IVALO was invited to help in this strategically critical process. Following the brand hierarchy recommendations, Ivalo started building a monolithic brand with Loihde, from name and story to visual identity. Loihde was born, and got a new origin story.
This was the starting point of a process in which, under Ivalo’s leadership, a monolithic brand was created for Loihde, from name and story to visual appearance. Loihde was born, and sowas a new Emotarina for Loihde.
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