IVALO was invited to help in this strategically critical process. Following the brand hierarchy recommendations, Ivalo started building a monolithic brand with Loihde, from name and story to visual identity. Loihde was born, and got a new origin story.
This was the starting point of a process in which, under Ivalo’s leadership, a monolithic brand was created for Loihde, from name and story to visual appearance. Loihde was born, and sowas a new Emotarina for Loihde.