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As technology, data and security specialist Viria Group was planning to list on the stock market they wanted to inspect the brand hierarchy of the group and future development of group brands (subsidiaries).


IVALO was invited to help in this strategically critical process. Following the brand hierarchy recommendations, Ivalo started building a monolithic brand with Loihde, from name and story to visual identity. Loihde was born, and got a new origin story. In addition, we redesigned a new visual identity for the brand and helped it get 360 coverage in all materials and channels. Cooperation continues to be intense and growth-seeking.